The Creative Process: Festival Reveals 2024 Show Art

The Utah Shakespeare Festival is delighted to share this season’s show art. We’ve officially pulled back the curtain to give you a sneak peek of what to expect visually from our upcoming season, so enjoy the reveal!

For Creative Director Clare Campbell, this is one of her biggest––and most rewarding––projects of the year.

However, the job isn’t without its challenges, and Campbell explained that each year requires an immense amount of collaboration and research.

The process of designing show art is a big one, and it begins with Campbell studying the scripts and attending designer meetings to gain insight about the directors’ and designers’ ideas for each play. But it’s also important to note that the art doesn’t necessarily represent each of the productions literally.

“The goal [for the show art] is for anyone to look at the graphic and get the concept and tone of the play, as well as be intrigued at the same time,” Campbell said. “We don’t want to give anything away, but still include subtle hints and Easter eggs.”

Campbell creates individual designs for each play with the entirety of the season lineup in mind.

“It’s kind of a puzzle, you’re working on one play graphic, but you have the other six or seven plays you have to match, including the Greenshow,” Campbell said. “They all have to have a cohesive look.”

After months of work, the Festival is proud and excited to share the first reveal of the Show Art and hope that it does just as Campbell hopes––to intrigue and encourage our patrons to join us for the 2024 season.

It’s not too early to purchase tickets. The play lineup for the 63rd season includes Shakespeare’s Henry VIII, The Winter’s Tale, The Taming of the Shrew, and Much Ado About Nothing, along with the hilarious The 39 Steps, the moving Silent Sky, and the inspirational The Mountaintop.

The season runs June 17 through October 5.