The New Shakespeare Theatre Campaign

Why should you be involved with the Festival's capital campaign?

We thought you'd never ask!


Answers from Fred C. Adams, Festival founder and executive director of the New Shakespeare Theatre fundraising project:


Q. Why is the Utah Shakespeare Festival raising funds for a New Shakespeare Theatre?
A. The Festival has been given a fantastic opportunity to be able to realize the New Shakespeare Theatre. Building on its twenty-five year history of supporting the Festival, the George S. and Dolores Doré Eccles Foundation of Salt Lake City has generously contributed $3 million — including $1 million outright, along with a $2 million last dollar challenge. This challenge is “setting the stage for success” in the final half of the fundraising campaign for the new theatre.
Q. What is the goal?
A. The goal of the New Shakespeare Theatre campaign is estimated at $25 million. The Festival has over $16 million already contributed or pledged.
Q. What will it accomplish?
A. It will allow the Utah Shakespeare Festival the potential to perform anytime throughout the year. It will provide audience, performer, and technician amenities and enhance the economic well being of the region while allowing the Festival to flourish as one of America’s leading regional theatres.

Q. Where has the money you’ve raised so far come from?
A. Major gifts have been solicited and pledged by longtime supporters of the Festival. Individual donors, as well as corporate sponsors, local and state governments, and foundations have come forward with donations and pledges in excess of $16 million.
Q. What will the New Shakespeare Theatre look like?
A. Just imagine yourself following a stone path in a tree-lined lobby and taking your seat in an open-air Shakespeare theatre. Sound like the current Adams Shakespeare Theatre? It does because the new theatre will replicate the same number of seats, rows, sightlines and feelings that you get in the current theatre. However, the new theatre, including the lobby, will be enclosed in a glass “shell” with a retractable roof to bring the outdoors into the theatre.
Q. What kinds of gifts are you expecting to raise during the public campaign?
A. Gifts of cash; gifts of stock; pledges; planned gifts in the form of trusts, intended bequests, and other instruments; matching gifts; and gifts-in-kind are all accepted by the Festival. We are seeking gifts from individuals, corporations, and foundations.

Q. How can I stay informed about the campaign?
A. Our website always has the latest information about the progress of the New Shakespeare Theatre Campaign. You can be notified of this information as it becomes available by subscribing to our electronic newsletter. The Festival’s semi-annual newsletter, The Shakespeare Globe, is also a good source of information. You can join either of these mailing lists by emailing us at
Q. Does my annual membership gift count toward the capital campaign?
A. No. A gift to the Festival capital campaign is a special, additional gift to the Festival. It does not renew your annual membership. Your annual membership is invaluable to the Festival because it supports the annual operation of the Utah Shakespeare Festival. We ask all campaign donors to please continue their annual support. A gift to the campaign is an exceptional, separate, and valued contribution to the Festival’s future.
Q. How can I support this campaign?
A. I thought you would never ask! Everyone's support is needed to make this campaign succeed. There are several ways you may participate. Hundreds of gifts, both large and small are needed to realize the new theatre. We have hoped and dreamed for decades for this theatre and now is the time. There are a myriad of naming opportunities from the naming of the buildings, to rehearsal studios, to dressing rooms, to theatre seats to memorialize you, your family, or a loved one. Please help and please be generous.
Q. I want to make a gift to the New Shakespeare Theatre. How do I do it?
A. There are several ways to make a gift. Your gift may be cash, stock, a bequest, a gift-in-kind of materials or services, or a gift given over a given period of time. Please feel free to contact our office for more information on the type of gift you’d like to give to the New Shakespeare Theatre.
Q.What will the new theatre be named?
A. For $5 million, the world-class theatre can be named for you, your parents, your company, or what you will. What an opportunity for someone to have a theatre, destined to become famous throughout the world, named for them.


For information, you can call me at
or write to
Fred C. Adams
Utah Shakespeare Festival
351 West Center Street
Cedar City, UT 84720
or just
Click Here
to send me an e-mail.



Privacy PolicyDisclaimer

Copyright 2013 Utah Shakespeare Festival
351 West Center Street • Cedar City, UT 84720
800-PLAYTIX • 435-586-7878
Festival Information: E-mail • Webmaster: E-mail

A professional theatre located at
Southern Utah University